Brand Yourself!
Brand yourself! An artist should be known for a particular style of painting. Even the image of the artist should be consistent in all social media. Every thing an artist says and does should build her brand. OK, I've been told this many times by Eric Rhoads, FASO, and recently on Leslie Saeta's blog spot radio show, Artists Helping Artists. I have been pondering this for over a year and cannot identify that special something that sets me apart.
My FASO web site has concentrated on my soft pastel paintings that are primarily landscape and still life. Soft pastel is absolutely my favorite medium. I love it. But even within this one medium, I am always experimenting. See what I mean?


If I were to do justice to all of my artistic endeavors, I would need at least four web sites. This is why I say I have a split personality. I'm Sue and Suzy and I think there may be a Susanna and someone else inside.
I started off in oil painting and frequently I feel the urge to spread large amounts of oil paint on a panel or canvas.


Recently a friend tried oil pastels and of course, I have some at home so I had to use them. Oil pastel is very different from soft pastel but it was fun.

Yesterday I did a gouache under painting for a pastel painting and wiped up the palette with tissue paper. Wow, what a great design! So, a non-representational mixed media collage is in my future.

A friend of mine writes (paints) icons. I was reading about the nature of icons and the way they are prayerfully created. I am fascinated and now, I want to learn how to paint icons!
Clearly, I'm a schizophrenic artist. Non-representational mixed media art and icons are about as different as it gets. Having said this, I have to admit that I have eliminated water color and colored pencil art. I am too much of a control freak for water color and I lack the patience for colored pencil.
The problem (or joy) is that I love the journey or the process of making art in all of its many forms. The destination is not as important to me as the experience. Don't get me wrong. I always try to do my best to create something interesting and beautiful, but if it doesn't work out, Oh well. The paper or canvas can probably be reused. If it can't be re-purposed, there is always the garbage can. And, I have a close relationship with many online art stores.
So, I do not have a brand and probably never will. I'm told this is not a good approach to sales. The galleries certainly do not know what to do with me. No one will confidently say that this is a Sue Flanagan pastel painting but it is.

Life is short. Art is my second career and I am going to follow wherever the Spirit leads me. I'm so fortunate that I get to do what I love to do every single day. I wish everyone could.

































